The difference is our people
We have an agile, enthusiastic, flexible and professional consulting team. Our Project Leaders all have over 10 years’ experience in market research with formal qualifications in Economics, Engineering, Geography, Statistics, Marketing, Science, Psychology, Communications, Demography, Finance, Accounting, etc.. Complementing them is our dedicated national field team of experienced business to business and executive interviewers; and our mystery shopper team.
Our teams (consulting, field and shopper/IVs) are diverse in relation to their demographics, industry experience and cultural background. This allows us to put together the most appropriate team and resources for your projects.
The Market Intelligence Co. has a high calibre senior team of consultants, many of which have over 20 years’ experience in market intelligence. They are both strategists and researchers, who are motivated, with years of experience in knowing what works. We work in a collaborative manner to benefit your projects.
Our interviewers are highly skilled at engaging with, and drawing information from, business decision makers at all levels — technical people, tradesmen, purchasing people and senior executives, to name a few.
Over three-quarters of our team (consultants and interviewers) have worked for The Market Intelligence Co. for over 10 years.